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About the Owner

Mike Massie started his first martial arts school from scratch with no credit, start-up capital, or students, and grew it to a six-figure school in just a few years. He's also the author of "Small Dojo Big Profits" and over a dozen other martial arts business books and courses. For over a decade, Mike has been sharing his comprehensive and extremely effective martial arts business system with other instructors and school owners through his books, resources, and websites. If you want a lasting career as a professional martial arts instructor - one where YOU can teach as you see fit and still make a great living - then you should read this page very carefully and in its entirety.

About This Site Success Stories:

"Thanks Michael for your help! Seriously I have invested a ton a money years back with continued education from other martial arts marketing 'gurus' and it was just a mess of ideas but no clear plan of action or system involved. Your info is well put together and the FB page is a goldmine in itself. Thanks again..."

- Keakahiwalani Landschoot, Budo Full Range Martial Arts, NJ

"I have so many MA business friends that I recommend to this site. They all feel they know everything already. Then I'll tell them something I've learned through here and their mind is blown. Best $$$ I spend!"

- Bill Jones, Top Level Martial Arts, OH 

"This is an AMAZING resource. Really an outstanding value for the money. I was waffling back and forth and I am really glad I signed up. Thank you for making this available."

- David Giomi, JKD Instructor, Las Vegas, NV

"Hi Mike, I registered for MABizU on Monday. I wanted to tell you that MABizU is really great and exactly what I needed. I'm following your advice quite for a while but I feel that this simple, step by step guide is exactly what I needed! Thank you for that."

- Merlin Steinbrück, School Owner, Leer, Germany

Dear Fellow Martial Arts Instructor,

Mike Massie author Small Dojo Big ProfitsI'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and resources. I created this site to bring the highly effective personal business coaching I provide my one-on-one martial arts consulting clients to the martial arts world at large.

Over the past fifteen years I've personally coached dozens of martial arts instructors through the perilous process of successfully launching a profitable martial art school...

And in that time, I've developed  a comprehensive system that organizes and conveys all the essential and most crucial aspects of starting a running a martial art school into a 5-step system that any instructor can use to create a successful career as a professional martial arts instructor.

And now, after years of sharing this information privately with my one-on-one coaching clients, I'm bringing this information to you in a convenient, affordable online instructional format.

Solving The Martial Arts Business Puzzle...

Since I first published my martial arts business manual "Small Dojo Big Profits" more than ten years ago, the most common compliment I received about the book was that I make it simple for people to understand how to run a successful school.

Many of my readers and coaching clients have told me over the years that they prefer my materials to others. They tell me it's because  Small Dojo Big Profits teaches the key business concepts and principles that work for each individual, regardless of system or style.

According to my clients and customers my materials have always been easier to comprehend because they follow a logical sequence. Rather than jumping around from topic to topic haphazardly, instead I present the materials systematically, which is exactly the way I prefer to be taught.

The 3 Kinds of Martial Arts Business Consultants

I've often said there are 3 kinds of martial arts business consultants:

1.       Those who can tell you what you need to do, but not how to do it (the majority fall in this category)

2.       Those who can tell you what you need to do, and also how to do it (a rare breed)

3.       And, those who can not only tell you what you need to do and how to do it, they can also explain why you need to do it... (only a very select few business consultants fall in this category!)

Here's the thing - if someone can only tell you  what to do but not how to do it, then they're just parroting what they heard from someone else. They have zero practical knowledge to share with you, and you're wasting your time and money being coached by them.

Now, if someone can tell you  what to do and how to do it, but not why, this tells you they might have some practical experience, but no real in-depth understanding of how to help you succeed.

What you really want is someone who knows the  whathow, and WHY - because that's the sort of business coach who has been there, done that, and actually organized and systematized what they know!

That's the person who can actually reproduce their own successes in their own coaching clients. In that regard, coaching people in business is a lot like teaching people martial arts. When you really want to learn, you go to the wizened master, not the guy who just got his black belt.

martial arts business consulting testimonialClient Testimonial:



"I've hired a lot of high-profile business coaches. You're the first person who has been able to tell me not only what I need to do, but also why I need to do it!"



--Santanu Rahman, Austin Kung-fu Academy

How To Get The Equivalent Of An "MBA In Martial Arts Business"

The fact is, there simply isn't a college degree program to prepare you for a career as a professional martial arts instructor. And quite frankly, even if there was I don't think I'd trust it to really prepare you for what you're going to face after you launch your own school.

And, being in business for yourself can be brutal at times... and it's even more brutal when you don't know what you're doing. And when you're relying on outdated, incomplete, or just plain inaccurate information - well, your chances for success are pretty much shot.

That's why I put together this site - to give YOU  the equivalent of an "MBA in martial arts business"! The courses on this site are comprehensive, so you don't need to pick and choose information from 10 different sources, and then try to figure out what works after the fact (and can you imagine trying to get a college degree by taking classes at 10 or 20 different colleges?)

Instead, you can get everything you need to know to succeed in starting and running your own profitable martial arts school, all in one place, in one convenient site, and in a format that you can take with you and study anywhere...

Stop Guessing At What Works, And Simply Follow What Actually Works!

There's a ton of information out there right now, and most of it falls into one of the three categories I mentioned above (outdated, incomplete, or inaccurate). That's because it's never been easier to publish content and ideas (thanks to the internet and Amazon) so anyone with a keyboard and basic typing skills can sell their ideas to the world.

Unfortunately, often that leaves people like you to guess at who to listen to and what information to follow. But when the stakes are high (going bankrupt over a failed business would qualify),  you simply can't afford to guess!

The good news is, you don't have to - because my business system and materials have been proven time and again over the last two decades+, both in the court of public opinion and in the trials of real world application. 

FACT: I started my first martial art school when I was 15 - FIFTEEN! I was renting a building from my grandmother that I remodeled myself so my instructor would have a place to teach. I ended up doing most of the instruction, and the rest is history. That was my first foray into starting and running a dojo, almost 30 years ago.

FACT: I've started three successful commercial studios over the last twenty+ years using the exact same business model and system. The first I started with zero credit, no start-up capital, and in a town where I was a complete stranger (And how many times have you heard that story lately? That's because it's MY story, and people have been ripping it off to sell their own lousy information - probably because they don't HAVE a story of their own!)

FACT: Every school I've started has been launched with out-of-pocket funds, and I've boot-strapped each one to success using the same business systems I teach my clients. And, I can teach you to do the same - if you're willing to work hard now in order to enjoy the financial rewards of owning a school later.

And, it's also a fact that I've helped dozens of martial arts instructors turn around their schools by following my advice in one-on-one coaching. Now, you can have the exact same information at your fingertips to study and review over and over again.

martial arts business coaching testimonialClient Testimonial:


"I just wanted you know (long overdue) that you helped me out of a deep hole. My academy was on life support, I had very little money to my name. I took a chance with you and hoped I made the right move. Well, I more than doubled my enrollment in 4 months after our initial consultation. You opened my eyes to a whole new world of Martial Arts Business concepts and practices. Thanks Mike."


--Tommy Woodruff, Core Combat Sports, Rockford IL

The Hidden Cost Of Cheap Information

All you have to do is search Google to find someone who will give you cheap information on how to run your school. A few keystrokes and two clicks, and you'll have a list of people nobody's heard of offering you martial arts consulting advice, and for just a few bucks in most cases.

But what's the real cost of that cheap advice?

The truth is, it's a lot more costly than you think. Following  cheap advice is invariably going to mean following bad advice... and bad advice will cost you in lost students and lost revenue in the long run.

And as I said before - THE STAKES ARE HIGH. We're talking losing your school, your students, your credit, and when the bill collectors come knocking, maybe even losing your house or filing bankruptcy.

I've seen it happen.

So, before you decide to save a few bucks, consider carefully whether you really want to go for the cheap advice.

Now It's Time To Go Beyond The Basics...

Small Dojo Big Profits has sold thousands and thousands of copies, not because I put it up on Amazon (was Amazon even around back then?) but because people bought it, followed it in opening their own successful schools, and then told their friends they needed to read it.

Since that time, I've written over a dozen books, reports, and courses on the business of running a martial art school, hundreds upon hundreds of articles and blog posts, and recorded hours and hours of audio and video.

And yet, over half of what I know about how to run a successful martial art school as a career martial arts instructor is still in my head! In fact, much of the advanced information has never seen the light of day, except in private coaching sessions with my one-on-one clients.

That's why I created the courses on this site - so I could have a place to brain dump all that valuable information, so my clients and customers can benefit from it right now!

Here's How To Get $12,000.00 Worth Of Coaching For A Fraction Of The Cost...

As you might already know, getting coached by me is NOT cheap. You can get cheap information anywhere, and as I explained above often the cost in lost revenue is much higher than the money you save!

However, to get the best of what I have to offer, and get it taught to you by me personally... that's going to cost you... anywhere from $6,000.00 to $12,000.00 a year to be personally coached by me.

But here's the good news - with your membership to, you'll have access to my personal coaching materials and instruction for just a fraction of what one-on-one coaching would cost. 

Right now you can get your hands on the business system and advanced business strategies I've used for decades to run highly profitable, incredibly efficient martial arts schools.

All you have to do is click the button below to get started - when you do, you'll be taken to our secure order form where you can complete your transaction with 100% confidence in your security. And, you'll have 7 days to review the information and decide for yourself if it's worth every penny.

If not, simply contact support at any time within your first 7 days for a complete refund. That's how certain I am that you'll benefit from this material.

Client Testimonial:

Martial Arts Business University testimonial"I was running a small dojo and barely getting by in addition to working a day job. Mike was working with me to help get things moving and then the worst thing happened that could. We experienced a hurricane in my town and while my dojo made it through ok, my numbers didn't...

With Mike's help, I not only grew my numbers back but within 6 months was able to leave my day job! Today I run a full time dojo and I have Michael Massie to thank for that."

-- Terry Ham, Shinken Martial Arts, Pasadena, TX

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(Be advised... the content you see below is only part of what's actually in the member's area. However, it should give you a good idea of what you'll have access to as a member!)

SECTION 1: Introduction to MA Biz 101

Lesson 1:

Introduction to MA Biz


Lesson 2:

Supplementary Reading For MA Biz 101

SECTION 2: MA School Management 101

Lesson 3:

MA School Management 101


Lesson 4:

Supplemental Reading On Management 101

SECTION 3: MA School Marketing 101

Lesson 5:

MA School Marketing 101


Lesson 6:

Supplementary Reading On Marketing 101

Remember your order is backed by a 7-Day 100% Money Back Guarantee Policy. If for whatever reason you're not satisfied with your order, simply contact us and request a refund.

P.S. Just seconds after your order is complete you'll be given instant online access to your course material. No waiting. No approval required. If you're ready to sign up, click here for instant access.